Who doesn't like getting a gift cards? They are truly a favorite choice of Americans, both for giving and receiving. You might be shocked, however, just how many gift cards never get used. The other day, I read that the typical American home has, on average, $300 in unused gift cards. What’s up with that? Why all the unused gift card balances? Sometimes the gift cards get misplaced - wedged in the back of the sock drawer, or forgotten at the bottom on a desk or counter.